Category Archives: Sales Effectiveness


Sep

10

2012
Selling Myths and Realities

Selling Myths and Realities

I attended one of the first Sales 2.0 conferences that Gerhard Gschwandtner of Selling Power Magazine held about ten years ago and had the pleasure of sitting with and meeting Michael Nick. Michael is the author of four great books on selling called: “Why Johnny Can’t Sell, ROI Selling, The Key to the C-Suite” and his new eBook, Why Johnny STILL can’t Sell. Michael also…

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Aug

30

2012
4 ways to turbo-charge your sales!

4 ways to turbo-charge your sales!

According to a CSO Insights Sales Performance Optimization Report, some 41 percent of sales people are failing to hit their sales quotas while overall revenue attainment dropped from 88.2 percent to 85.9 percent. If your company is experiencing difficulties in winning new business, here are a few ideas to transform your sales performance. Reduce new hire ramp-up time The CSO Insights Sales Performance Optimization Report also…

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Aug

03

2012
Let your sales people video their best customers and find out what they think!

Let your sales people video their best customers and find out what they think!

I had the pleasure of attending a presentation here in Atlanta called “Collaboration tools for remote training teams”, hosted by the Atlanta Chapter of the Technology-Based Learning group. The group is made up of people who are involved with corporate training and Robert Gadd was the presenter. Robert is President of OnPoint Digital which provides innovative e-learning solutions and rich-media content that is delivered to…

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Jun

07

2012

Which sales performance technology REALLY delivers?

The challenge for many companies today is to provide tools that will improve sales performance that salespeople will actually use. During the past decade, we have witnessed the launch of many sales force automation (SFA) and customer relationship management (CRM) applications and technologies that have promised to more efficiently enable sales and help close business. However, several years on, the performance benefits promised by such…

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May

11

2012

What is the smartest way to increase sales effectiveness?

Living through some of the most economically challenging times that any of us have ever faced, we are constantly reminded of the fact that we need to be resourceful in coming up with ways to increase business without increasing the cost of obtaining that business. However, current research shows that, if anything, we are doing worse not better. The findings of a recent report, based…

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Apr

19

2012
The key factors driving sales effectiveness

The key factors driving sales effectiveness

According to a recent CSO Insights 2011 Sales Effectiveness Review, by Barry Trailer and Jim Dickie, the current top-three annual sales objectives are: Increase Revenues Capture New Accounts Increase Sales Effectiveness No big surprises with the first two. As far as I know, every VP of Sales in the world wants to increase revenues, primarily because if they don’t they won’t be in that position…

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