Blog


Jul

27

2012
Why there is a Sales & Marketing Chiasm

Why there is a Sales & Marketing Chiasm

In my last blog post “Why Sales throws Marketing under the bus (and how you can avoid the fatalities)” it is clear that we struck a nerve that has a profound effect on a number of organizations. I got some great comments and feedback from a lot of you on your personal experiences in this area. So I wanted to delve a little deeper and…

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