17
2012
Why Sales throws Marketing under the bus (and how you can avoid the fatalities!)
Sales asks: How many marketers does it take to screw in a light bulb? Sales answers: 15 1 to ignore the request from sales for more light. 1 to develop a creative brief on why light is important. 7 to shoot the YouTube video on how to screw in a light bulb. 1 to evaluate the amount of light offered by competitors and draft a…
11
2012The Top-20 challenges salespeople face
Sales directors and managers spend much of their time thinking about what types of advice, tools and support they can give to their teams in order to improve productivity and performance. That got me thinking. To provide the most effective support for salespeople, you first need a detailed understanding of what challenges, problems and issues they face on a regular basis. So I made a…
03
2012Are you keeping up with your content?
I was thinking recently about the number of challenges a company’s marketing department faces each and every day. In addition to such expected tasks as branding, advertising, lead generation and the creation of a firm’s marketing collateral, many marketers now also are charged with social media strategy and content development. The world has changed dramatically in the past five years. Consumers expect good quality and…