20
2014Not getting the ROI from your CRM?
Wow! Can you believe that 135,000 people attended Salesforce.com’s Dreamforce this month? 135,000 people! That’s amazing, so I tip my hat to Salesforce.com for being the top leader in CRM solutions. Out of those 135,000 attendees, what percent would you say actually have ways to measure what the ROI is for their investment? Then, I wonder how many of those people are satisfied with whatever…
18
2013
How Important is Sales Enablement to Your Organization?
What exactly is Sales Enablement anyway? Well, there are two really good definitions that I like to quote. The first definition is provided by the Forrester Group: “Sales Enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life…
23
2012When Business Applications, like CRM’s Fail to Deliver Full Value
In an economy that is as rough and tough as this one is, organizations need to make sure that every dollar they spend for business applications has an ROI around it. In a recent article posted by ebiz, Hollis Tibbetts wrote that “Business applications (like Salesforce.com) are failing to achieve full value”. Click on the link below to read the complete article. http://www.ebizq.net/blogs/integrationedge/2012/03/business-applications-like-salesforcecom-failing-to-achieve-full-value.php In short,…
07
2012Which sales performance technology REALLY delivers?
The challenge for many companies today is to provide tools that will improve sales performance that salespeople will actually use. During the past decade, we have witnessed the launch of many sales force automation (SFA) and customer relationship management (CRM) applications and technologies that have promised to more efficiently enable sales and help close business. However, several years on, the performance benefits promised by such…