01
2015
Bridging the Gap between Your Sales Message and Your Buyer
Probably one of the most frustrating issues facing sales people today is being able to deliver a compelling sales message that reaches the right audience with the right message. Oftentimes sales people are presented with the “Corporate Sales Message” that was created by someone in the Marketing Department, and chances are the person who created that message never had a real one-to-one conversation with a…
24
2013
Is your company message on target?
This week’s blog post was influenced by a couple of different resources and both came from two different LinkedIn discussions. The first came from a link that Michael Cannon provided from some research that his Silver Bullet Group did called “Customer Communication Effectiveness Index” (www.silverbulletgroup.com/research). The second came from a link in a discussion that I currently have running in the Sales / Marketing Executives…