Blog


Nov

18

2014
Why Do So Many New Product Launches Fail?

Why Do So Many New Product Launches Fail?

The average percentage of new product failures is quite staggering. Those percentages run as high as 97% of product ideas that never successfully enter the market! The biggest shortcoming in new product introductions is the people who developed the new product did not fully understand their target market, the problem they were trying to solve for their customers and what value they would deliver. Fewer…

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