Jul
24
2013Is your company message on target?
by Chuck Carey
in Marketing Challenges, Sales & Marketing Disconnect, Sales Effectiveness, Sales Enablement
This week’s blog post was influenced by a couple of different resources and both came from two different LinkedIn discussions. The first came from a link that Michael Cannon provided from some research that his Silver Bullet Group did called “Customer Communication Effectiveness Index” (www.silverbulletgroup.com/research). The second came from a link in a discussion that I currently have running in the Sales / Marketing Executives…