The Enlightenment of Sales Enablement

I had the good fortune to be invited to join four new LinkedIn Groups all around the area of Sales Enablement.  In Brian Lamberts’ “Sales Enablement Leader Exchange” Group, Brian makes this statement: “What exactly is Sales Enablement? Sales enablement is the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue. It is a…

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