Blog


Nov

12

2013
Sales Content Challenges #3

Sales Content Challenges #3

This is the third article in this series about Sales Content Challenges, and for this article I would like to revisit my good friend Michael Cannon of the Silver Bullet Group (http://www.silverbulletgroup.com) and offer some outtakes from his Blog posting of 9/25/2013 “What is the cost of ineffective customer communications?” In this article Michael states: “Proof that most of your customer communications (marketing content and…

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Nov

04

2013

Sales Content Challenges #2

This is the second article in our series about the value and challenges of producing the type of sales content that motivates customers to buy, drives cross-selling and provides salespeople with the type of content they need to be more productive and effective. I want to thank my friend Michael Cannon of the Silver Bullet Group (www.silverbulletgroup.com) for his research findings listed here: “Online technology…

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