13
2012
Bridging the Sales & Marketing Disconnect is No Easy Task
I wanted to get back to this discussion because it impacts so many organizations. This isn’t a new problem, it is one that has existed for decades and there are no clear signs of remission despite many efforts to find a cure. One of the problems clearly is in how the two entities, Sales and Marketing, identify themselves and what they believe their mission is….
03
2012
Let your sales people video their best customers and find out what they think!
I had the pleasure of attending a presentation here in Atlanta called “Collaboration tools for remote training teams”, hosted by the Atlanta Chapter of the Technology-Based Learning group. The group is made up of people who are involved with corporate training and Robert Gadd was the presenter. Robert is President of OnPoint Digital which provides innovative e-learning solutions and rich-media content that is delivered to…
27
2012
Why there is a Sales & Marketing Chiasm
In my last blog post “Why Sales throws Marketing under the bus (and how you can avoid the fatalities)” it is clear that we struck a nerve that has a profound effect on a number of organizations. I got some great comments and feedback from a lot of you on your personal experiences in this area. So I wanted to delve a little deeper and…
17
2012
Why Sales throws Marketing under the bus (and how you can avoid the fatalities!)
Sales asks: How many marketers does it take to screw in a light bulb? Sales answers: 15 1 to ignore the request from sales for more light. 1 to develop a creative brief on why light is important. 7 to shoot the YouTube video on how to screw in a light bulb. 1 to evaluate the amount of light offered by competitors and draft a…
11
2012What is the smartest way to increase sales effectiveness?
Living through some of the most economically challenging times that any of us have ever faced, we are constantly reminded of the fact that we need to be resourceful in coming up with ways to increase business without increasing the cost of obtaining that business. However, current research shows that, if anything, we are doing worse not better. The findings of a recent report, based…