Category Archives: Sales Messaging


Jun

01

2015
Bridging the Gap between Your Sales Message and Your Buyer

Bridging the Gap between Your Sales Message and Your Buyer

Probably one of the most frustrating issues facing sales people today is being able to deliver a compelling sales message that reaches the right audience with the right message. Oftentimes sales people are presented with the “Corporate Sales Message” that was created by someone in the Marketing Department, and chances are the person who created that message never had a real one-to-one conversation with a…

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Oct

27

2014
How Much does Poor or Inconsistent Sales Messaging Affect Your Business?

How Much does Poor or Inconsistent Sales Messaging Affect Your Business?

I was inspired by one of Tamara Schenk’s latest articles called “The Inability To Communicate Value Messages – Biggest Inhibitor To Sales Success 2014” – http://blog.tamaraschenk.com/?p=1622. Tamara is one of the Research Directors for Miller Heiman, and in her article she states that over the past three years Miller Heiman Research Institute has asked the question: “What are the biggest inhibitors to sales success?” and…

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