Category Archives: Successful Sales Campaigns


Dec

22

2014
Do You Provide a One-Size-Fits-All Approach?

Do You Provide a One-Size-Fits-All Approach?

Have you ever noticed that some organizations appear to have a one-size-fits-all approach to their: Customer’s Problems, Sales Campaigns, Marketing Campaigns and Collateral and Product Development? Why is that? Well, I believe that it is due to the lack of understanding of what their customers need. I believe that there is a lack of alignment between those sales, marketing and product development departments and their…

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May

13

2014
Bad Leads or Bad Lead Follow-up

Bad Leads or Bad Lead Follow-up

I don’t know about you, but I hear all the time how Marketing doesn’t produce good quality leads. I’ve even heard that Sales only follows up on about 15% of the leads that Marketing provides. Does that sound about right? OK, so our image to the left shows our old friends Sales and Marketing going at it again over this whole over worked argument about…

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Mar

11

2014
Building a Successful Sales Campaign

Building a Successful Sales Campaign

As many of you may know, I have been around the world of sales for over 45 years and I have had the opportunity to participate in a number of sales campaigns. Some of these campaigns were successful and many were not. So, I got to thinking about how organizations go about creating sales campaigns and I thought I would share some ideas of what…

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