11
2014Which Are You Leading With, Problems or Solutions?
If I were to go to your website right now, what would I see? Would you be talking about your company and how great you are and what wonderful products and solutions you provide? If I did, then today you are clearly in the majority of websites out there. OK, if I had a call from one of your sales people, would they start by…
27
2014How Much does Poor or Inconsistent Sales Messaging Affect Your Business?
I was inspired by one of Tamara Schenk’s latest articles called “The Inability To Communicate Value Messages – Biggest Inhibitor To Sales Success 2014” – http://blog.tamaraschenk.com/?p=1622. Tamara is one of the Research Directors for Miller Heiman, and in her article she states that over the past three years Miller Heiman Research Institute has asked the question: “What are the biggest inhibitors to sales success?” and…